The event is over. You have names, pending LinkedIn requests, and one question: who deserves a real follow-up?
A digital card means they already have your living link. Your job is to make the next touch feel human — not another "great meeting you" blast.
In the moment
Before you walk away, send the card link or QR while your name is fresh.
One line of context: "This has my calendar and the case study I mentioned."
You are not closing in the hallway — you are making sure they can find you without digging through paper.
Within 24 hours
Reference something specific: their problem, your intro offer, a session you both attended.
- Keep it under six sentences
- Include your card link once
- If analytics show they opened overnight, offer to answer one follow-up question on that topic
Day three to seven
No reply? Send one value-add: a short article, a warm intro, or a two-minute Loom on what they cared about.
Point to the booking link on your card if scheduling was the natural next step.
Two thoughtful touches with silence? Move on — relevance beats volume.
When they view your card
Multiple views after your first note often mean they are sharing you internally or comparing options.
A light check-in works: "Happy to clarify how we work with teams like yours if you are still exploring."
Act on the intent. You never need to quote view counts.
What to stop doing
- Deck PDFs before trust exists
- Asking people to type your number from a paper card photo
- The same template to forty people — they can tell
Your card already has proof and links. Follow-up should add context, not your whole resume.
Layout ideas by profession: digital business card examples.
